We know you need tools that work as hard as you do, and that's why each IRWIN® STRAIT-LINE® Tape Measure is engineered to exacting standards to reach further, last longer and provide reliable accuracy wherever your next job takes you. IRWIN STRAIT-LINE blades deliver 17' of straighter, more rigid reach* when working alone while also being able to withstand extreme punishment on the jobsite, including surviving up to an 80 foot drop**. With an integrated finger brake to improve retraction control, a durable blade coating, 6 inches of additional protection to prevent tearing near the hook, double-sided print for vertical and overhead measurements, and large, easy-to-read numbers, this tape measure is built from the ground up for the hardworking tradespeople who build our homes and infrastructure, keep the lights on, and keep our water flowing.